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Curators of Sweden
Curators of Sweden is a social media campaign initiated by Svenska Institutet and VisitSweden on Twitter. It launched December 10, 2011 with the main concept of a rotating spokesperson, or rather a curator, on the official Twitter account of Sweden, (@sweden ).
== History ==
The concept originated December 10, 2011, when Svenska Institutet and (VisitSweden ) launched Curators of Sweden.〔(@Sweden’s citizen driven nation branding is a global success - VisitSweden )〕 The project hands the official Twitter account (@Sweden ) to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own life, personality and views.〔(Swedes’ Twitter Voice: Anyone, Saying (Blush) Almost Anything - The New York Times )〕
The campaign has been widely reported in media around the world〔(@sweden's Citizen Driven Nation Branding is a Global Success - Reuters )〕〔(Regular citizens now in charge of Sweden's Twitter account - Techland TIME )〕〔(@sweden's Citizen Driven Nation Branding is a Global Success - Wall Street Journal )〕〔(Twitter feed gives Swedes a new picture - BBC )〕〔(Curators of Sweden - FOX News - YouTube )〕〔(Swedish Mom Starts 'Breastfeeding Riot' - FOX News )〕〔(@Sweden: the problems of rotation curation - Canvas8 )〕 and inspired the launch of many similar projects. The Twitter account (@PeopleofLeeds ) started January 15, 2012, where citizens of Leeds represent their hometown. January 18, 2012, (@WeAreAustralia ) and (@TweetWeekUSA ), followed by (@CuratorsMexico ) and (@BasquesAbroad ) January 21. All of these are unofficial accounts without governmental influence or sanctions, unlike (@sweden ). They have recently been given a concept name of Rotation Curation.
Curators of Sweden was created by the Swedish agency Volontaire. The project won The Golden Egg (Guldägget) on April 17, 2012, received gold in the Clio Awards on May 15, 2012, and was awarded Grand Prix at the Cannes Lions on June 20, 2012.〔(Cannes Lions Cyber Grand Prix - Curators of Sweden )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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